CJF J-Talk - Native Advertising: Journalism's Saviour or Sellout?

Toronto, Oct. 2, 2014 - Native advertising. Branded content. Custom content. Whatever it’s called, these ‘advertorials’ are controversial, yet news organizations see them as the latest and best business strategy. Jill Borra, executive editor at The Globe and Mail; Cathrin Bradbury, executive director of content development at Star Media Group; and Scott White, vice-president of content strategy and business development at Postmedia Network, discussed paid content, the blurring of lines between editorial and commercial content, and retaining the trust of readers with moderator Ivor Shapiro, chair of the School of Journalism at Ryerson University.