November 29, 2013 @ 12:53 pm
Toronto, Nov. 28, 2013 - It's driving eyeballs to websites and media organizations love it. From Miley Cyrus to Gwyneth Paltrow, media outlets are betting--for better and for worse--that names in the news will sell. Is celebrity gossip real news or simply “click bait” in the digital universe? Malene Arpe, who writes the Toronto Star Stargazing pages; Alison Eastwood, editor-in-chief of Hello! Canada; Jonathan Kay, comment pages editor of the National Post; and Ben Mulroney, anchor of CTV's etalk discussed this phenomemon with Simon Houpt, senior media writer for The Globe and Mail.