Advertising Archive

December 1, 2016 @ 10:02 am

CJF J-Talk: Digital or Bust? The Future of Magazines

Toronto, Nov. 30, 2016 - Whether Canadian or American, magazines face a turbulent time negotiating the digital shift. In Canada, Toronto Life celebrates 50 years, The Walrus looks to build on its foundation funding model and Rogers Media is moving towards online-only editions. South of the border, the president of the venerable thinking person's monthly, the 166-year-old Harper’s Magazine, remains firmly committed to the virtues of words on paper. Is this all cause for celebration or despair?

Speakers included special guest John R. (Rick) MacArthur, president and publisher of Harper’s Magazine; Sarah Fulford, editor-in-chief of Toronto Life; Jonathan Kay, editor-in-chief of The Walrus, Steve Maich, senior vice-president of digital content and publishing for Rogers Media; and moderator Laas Turnbull, chief audience officer for ZoomerMedia.


Filed under media, Advertising, journalism, digital, magazines, talk · Comments

October 3, 2014 @ 3:13 pm

CJF J-Talk - Native Advertising: Journalism’s Saviour or Sellout?

Toronto, Oct. 2, 2014 - Native advertising. Branded content. Custom content. Whatever it’s called, these ‘advertorials’ are controversial, yet news organizations see them as the latest and best business strategy. Jill Borra, executive editor at The Globe and Mail; Cathrin Bradbury, executive director of content development at Star Media Group; and Scott White, vice-president of content strategy and business development at Postmedia Network, discussed paid content, the blurring of lines between editorial and commercial content, and retaining the trust of readers with moderator Ivor Shapiro, chair of the School of Journalism at Ryerson University.


Filed under News, media, Advertising, journalism · Comments

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