February 5, 2016 @ 10:05 am
Toronto, Feb. 3, 2016 - It might just be the toughest job in the industry: trying to find ways to make journalism profitable. Reducing the number of print editions, diverting resources to tablets, upping the amount of sponsored content and removing (or keeping) paywalls—which strategies are key to creating a sustainable business model? Top publishers Phillip Crawley of The Globe and Mail and John Cruickshank of the Toronto Star joined La Presse COO Pierre-Elliott Levasseur to discuss finding the right revenue model to support quality journalism. Kelly Toughill, director of the School of Journalism at University of King’s College, moderated this discussion.